Experts told us that October’s event - the first time Amazon has hosted a second Prime Day-esque event - is positioned to kickstart the holiday shopping season - in recent years, retailers have started offering deals earlier in the fall to give people more time to buy gifts. Even if you didn’t find your dream bedspread or Goldilocks dish rack today, we cover sales all year long - sign up for our newsletter to stay in touch.Amazon’s Prime Early Access Sale ends tonight, giving Prime members a few more hours to shop the best deals on everything from tech and kitchen appliances to beauty products and holiday gifts - many products are currently listed at their lowest price ever, and some are available for under $25 or under $100. (Even if something you have your eye on didn’t go on sale today, you might find a better price at a different time of year turn on email alerts at the Amazon price-tracking site Camelcamelcamel to make sure you don’t miss it.) This is our final update of the day, and although deals will be shoppable until midnight, some items may sell out before then, so it’s worth acting fast. We’re also checking to make sure these are actually good deals, not just a 5 percent discount on an item that’s on perma-sale. That includes products we’ve written about before and brands we trust, from our favorite upgrade iron (at a bargain-iron price) to a fun set of cabana-striped towels. To help you sort through such a high volume of sales, we’ve singled out the best deals on items we’re enthusiastic about. There are a lot of home goods on sale this year including mainstay categories, like mattresses, and some wild cards, like surprisingly great deals on ceiling fans and highly rated clothes hangers that come out to about a quarter apiece.

Prime Day, Amazon’s annual members-only sale, ends today at midnight PT.

Best prime day deals